Board of Directors
F. Michael Martin, Chair
Mike is a truly visionary Health Care Executive with 35 years of experience in aging related services and care, business development and strategic planning. He has developed and directed a full continuum of aging related care and services including active adult offerings in congregate housing and market rate services, as well as most elements of older adult care delivery including physician related, acute, post-acute, facility-based and community based care offerings. Mr. Martin successfully developed and operated one of the largest and most progressive and diverse aging related services networks in Virginia, with positive financial, mission-driven and industry recognized results. Mike believes that older adults should be empowered to live and age as they wish and that all care related, health, and social services should aim for this goal.
Mike received his undergraduate degree from Old Dominion University and his M.A. Degree in Aging and Long Term Care Administration from the University of North Texas. Mike and his wife Gwen reside in Williamsburg and enjoy spending time with their 3 adult children and 6 grandchildren.
Jennifer B. Aulgur
Jennifer is the Legislative Assistant for Senator Mark D. Obenshain. She served as Deputy Secretary of the Commonwealth for Governor Bob McDonnell. In this capacity she managed the clemency, notary, lobbyist, community relations and service of process divisions of the Secretariat and assisted the Governor with appointments to the college and university board of visitors.
She previously served the Governor as Director of Gubernatorial Appointments. Jennifer spent five years in the Office of the Attorney General as the Director of Triad & Citizen. The Triad partnership in Virginia is between seniors, law enforcement, and service providers and works to protect the growing elderly population through crime prevention trainings and educational outreach. Under Jennifer’s leadership she expanded the program to over 55 active Triad partnerships and oversaw the implementation of regional and statewide conferences for seniors, law enforcement, and senior service providers. She frequently traveled the Commonwealth giving presentations to senior groups on crime prevention topics.
Before working with Triad, Jennifer served as Director of the Victim Notification Program under Attorney General Jerry Kilgore; working with identity theft victims and victims of felony crimes during the appellate process. She also has worked in the government relations field and for former Lt. Governor John Hager. Jennifer is a former member of the Board of Directors for the Virginia Crime Prevention Association and the Virginia Coalition for the Prevention of Elder Abuse. She is also a graduate of the FBI Richmond Citizen’s Academy. She is an alumna of Virginia Tech with a Bachelor of Arts in Political Science and a graduate of the Virginia Executive Institute at VCU. She and her husband Mike reside in the Shenandoah Valley.
Jim is the President & CEO of Response Marketing Group, a consumer-data focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the 12 person independent agency, which offers branding, marketing strategy/planning, public relations, data analytics and interactive services. The agency serves a number of clients in the financial services, hospitality, healthcare, and real estate development sectors.
Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield and Wells Fargo.
Jim served as Executive Vice President and Partner at RightMinds before joining Allant. RightMinds provided planning, development, implementation and management of marketing communications programs for consumer and business-to-business marketers. RightMinds served a variety of regional and national clients such as Marriott, Ritz Carlton, Special Olympics, Genworth, Dominion Power, and The Virginia Bankers Association, developing the Bankers Insurance branding in 2008.
Jim was with Brann Worldwide for more than eight years, serving as Executive Vice President of National Accounts. Brann is the world’s largest direct marketing agency, part of the $2.2 billion Havas Agency Network. Jim was responsible for account strategy and brand planning in developing retained relationships with clients such as Disney, Marriott, US Bank, SunTrust Bank, Hard Rock, and Ameritrade.
Bill Kallio is an experienced nonprofit executive and a vocal advocate for older Americans. Bill served as State Director of AARP Virginia for 20 years. In this role, he led AARP Virginia’s advocacy efforts, communications and community organizing efforts. He built coalitions with state units on aging, state government offices, consumer advocacy groups, public and private agencies, and academic institutions to achieve common goals.
Prior to this leadership role with AARP Virginia, Bill worked in AARP’s national office in Washington D.C. As Senior Program Specialist, he supervised AARP’s Widowed Persons Service, which consisted of over 220 widowed support programs serving over 40,000 persons annually. Then, as AARP’s Legislative Representative, he managed AARP’s voter education and advocacy programs in six states and developed political action strategies in 59 congressional districts.
Bill was appointed by Gov. Mark Warner to the VA Commission on Alzheimer’s and Other Related Disorders, and by Gov. Bob McDonnell to the Medicaid Task Force for VA Health Care Reform Advisory Council. He has served on the board of the Virginia Coalition on Aging, the Coalition to Prevent Elder Abuse and other organizations.
Bill holds a Master of Public Administration from George Mason University, a Master of Theological Studies from Gordon-Conwell Theological Seminary, and a BA in Political Science from Gordon College.
Seth Levy is an accomplished Chief Information Officer with over 30 years of experience aligning technology with strategic goals. He is proud to have built and led successful organizations, working with whom he considers the highlight of his career. Seth has held executive management positions in information technology, e-commerce and logistics. An expert in the Retail industry, Seth began his career in merchandising before making an early switch to information technology.
He held numerous positions with May Department Stores (now Macy’s) before his first CIO position with the EB Games specialty retailer, helping grow that company to a global enterprise with over 2200 stores in twelve countries. At EB, Seth held the positions of SVP Logistics and President of EB Games Online in addition to CIO.
He subsequently held CIO positions at Hollywood Video and Lumber Liquidators. Leveraging his experience in the areas of technology and organizational management Seth worked as a management consultant prior to his retirement. Seth now enjoys working with organizations dedicated to serving the community. Seth holds a BA from the University of California, San Diego.
Richard W. Lindsay, M.D.
Dr. Richard W. Lindsay is Professor Emeritus of Internal Medicine and Family Practice at the University of Virginia and former Head of Geriatric Medicine at the University. Dr. Lindsay’s first faculty responsibility was to develop the Department of Family Medicine. As Acting Chairman, he was selected as one of the first seven Geriatric Medicine Academic Awardees by the National Institute of Aging and developed the geriatric curriculum, fellowship training program and continuing education program in geriatrics.
He served as the President of the American Geriatrics Society, and then Chairman of its Board of Directors. He served as a member of the former Governor’s Advisory Board on Aging for the Commonwealth Virginia under 5 Governors and as its Chairman, under Governor Allen.
A recipient of numerous honors and teaching awards, Dr. Lindsay continues to be involved in the teaching of geriatrics to medical students and residents. He is also a sought after speaker and expert on aging issues at the National level. He has testified before the United States Senate on aging issues and the problems of shortages of providers.
Dr. Lindsay recently participated in a national TV course on Caregiving and the responsibilities of the caregivers. This is currently available on Public TV. He is also co-hosting a TV series from Harrisonburg on the WVPT on Aging.
He serves as a member of the Steering Committee of the Jefferson Area Board for the Aging’s (JABA) 2020 campaign and also served as a member of the Health subcommittee and was recently elected to the Board of Directors of JABA.
Additionally, he is a co-founder of The Lindsay Institute for Innovations in Caregiving – a major initiative of SeniorNavigator that is dedicated to improving caregivers' self-care and their ability to manage emotional stressors and tough decisions while bolstering their access to the latest technologies and community resources. The Institute was formally launched in September 2014 and, at that time, renamed for Dr. Lindsay and his significant contributions to the health, aging and caregiving fields in Virginia and beyond.
Deborah D. Oswalt
Since graduation from Rutgers University School of Law in 1979, Debbie Oswalt has worked on issues related to health and human resources. Her Richmond work began at the Virginia Poverty Law Center, where she worked as a staff attorney for four years. She then served as Deputy Secretary of Health and Human Resources in the Cabinets of Governors Baliles and Wilder. For seven years she worked closely with state agencies that regulate, deliver and monitor health services, including the Departments of Health, Health Professions, Medical Assistance Services (Medicaid), and Behavioral Health and Developmental Services; as well as the Health Services Cost Review Council.
In 1992, she became the founding Director of the Virginia Health Care Foundation (VHCF). Created as a public-private partnership by the Virginia General Assembly and its Joint Commission on Health Care, VHCF’s mission is to increase access to primary and preventive health care for uninsured and medically underserved Virginians. Under Ms. Oswalt’s leadership, VHCF has funded 172 projects providing health services to 476,000 medically underserved and uninsured Virginians.
Experienced professional in all aspects of strategic online marketing: Web site design, development, usability and tracking, mobile application and social media. As well as a proven entrepreneur, Fran has 25 years of diversified marketing communications experience, integrating information technology with traditional marketing to create high-impact campaigns that create trackable opportunities, results and revenue for his clients and employees alike. With a concentration in targeting the mature (55+) market, he has implemented integrated marketing strategies for hundreds of organizations from senior living to healthcare that target the boomers and beyond.
For 13 years, Mr. Palma had been the Executive VP of Digital Strategies at Martino & Binzer, where he led a team of over 30 project managers, programmers, designers, digital strategists and online marketing experts. Growing the company until it was purchased by a private equity firm. Several years later Joining the 6th largest not-for-profit senior living organization in the country, Covenant Retirement Communities as Senior Vice President of Digital Strategies.
Frequent speaker at events such as the Sims & Ziegler Conference and LeadingAge, as well as state and industry conferences around the country.
Katie M. Roeper
Katie Roeper served as Assistant Commissioner for the Virginia Department for the Aging and Rehabilitative Services. Her focus was to expand resources for the Aging Network, assist with community-readiness and age wave planning, and expand Virginia’s ADRC initiative called “No Wrong Door” in order to increase access to services, promote person-centered practices, and maximize independence and quality of life.
Previously she served as Executive Director of SeniorNavigator for six years where she worked in partnership with the public, non-profit, and private sectors and was responsible for marketing, development, and overall operations of the organization.
Holding a B.A. in Communications from Syracuse University, Ms. Roeper has a strong background in marketing and public relations having previously owned and managed a full-service marketing firm which centered on non-profits and public-service agencies. Her creative direction produced award-winning campaigns and publications and she has been honored for her in-kind contributions to the non-profit sector.
Additionally, she served as the Marketing Chair and Website Co-Chair on the Board of Directors of The Virginia Foundation for Women; a member of the Marketing Advisory Committee for the Richmond Hospital Hospitality House; and has facilitated local, regional, and national workshops on membership recruitment and retention and marketing non-profits.